Article Writing Can Be Fun
Topics: Article Writing, Business Articles, Personal Articles, Article Balance, Article Bias, Neutral Writin
If you are like me, all those creative scripts, fictional fairy stories, and forced literature that I was obliged to compose during my schooling years somewhat put me off the idea of writing professionally - at least for a while. But when I actually sat down and decided to write about a topic with which I was familiar, everything suddenly felt much better.
I believe that this is the problem with our modern day society - as far as writing is concerned. We all feel obliged and forced to write about things prescribed by others - so much so that we lose sight of the fact that writing can be a great way to express emotion, feeling, and knowledge.
In this article, we will take a quick look at the difference between writing for business, and writing for pleasure, and see if it is at all possible to combine the two. Certainly, with my experience in the industry - I think it is very possible. Firstly, writing for business requires a specific mindset.
Whether it is for your business, or the one which you represent, business writing is distinguishable because of its focus on the product, service, or company. The themes that run through the article will be somewhat rigged. By “rigged”, I mean that the article will hold a particular bias in favour of what is being discussed. Immediately, you see this will sway the way it’s written.
Writing for leisure on the other hand does not require this bias. The very fact that we choose to do it or not is the key here. If we didn’t want to write the article, we wouldn’t. Therefore, there is no pressure, no obligation to “get it right”, and no forced information that needs to be included.
It’s totally up to you. In 2007, a survey of 500 typical consumers indicated that over 90% of them could identify whether an article had been written for business purposes, or for the pure enjoyment of it.
This brings us to the question - is it possible to combine the two? By this I mean, is it possible to write an article for business whilst maintaining a consistent “leisure” feel and flow? As I said previously - yes. The idea here is to not feel in any way obliged to conform to any specific format. As soon as you are told that you need to include this, this, and this, that’s the end of it.
If this is indeed the way your company works, here is a small tip for you to try. Truly believe in the product or service. Even if you don’t, you must convince yourself before you begin writing that what you are about to discuss is absolutely as good as you are about to describe it. Trust me - I’ve done this many times before.
By combining this lack or pressure with a strong belief in the good / service, your article will be sure to come off in a reader friendly way. It takes a bit of practice - but once you master the art of doing so, those leisurely, free flowing articles will spill from your mind as easily as speech. Give it a try - you have nothing to lose.
Article writing and marketing is fun for anyone in network marketing and MLM.Erik Gifford is a network marketing consultant and trainer.For FREE NETWORK MARKETING TRAINING,please call 004722520239 and visit www.networkmarketing-guidance.com
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