Topics: copywriting, attract clients, internet marketing, service business, marketing, internet, web site
When independent professionals begin marketing their businesses online, they need to begin by describing who they are and what they do. But when most professionals describe their services, they usually begin by talking about their process. “First, clients fill out an intake form. […]
Topics: website marketing, copywriting, attract clients, web design, marketing, internet, web site
Copywriting for your website begins at the very top of your virtual page. Copywriters like to say, “The most valuable real estate on the Internet is the top of your page — what you see before you scroll down.”
Your top-of-page copy is what […]
Topics: copywriting, marketing, online, internet marketing, promotion, get clients
Effective website marketing begins with your content. But when most of us begin to write copy for our websites, we tend to focus on our own skills, message and ideas. It’s not our fault. Hundreds of books and workshops encourage us to, “Create what you love!”
In reality, […]
Topics: copywriting, conversion, attract clients, more clients online, marketing, internet, promotion, copy
In case you need another reason to learn copywriting: The whole idea of creating a website or ezine is to attract clients, right? But I’m constantly surprised to find websites that not only fail to attract clients. They actually insult their readers.
Example 1: Writing […]