Topics: 400 year project, breakthroughs, business, entrepreneurs, leading, management, irresistible forces
The most important thing in communication is to hear what isn’t being said.
–Peter F. Drucker
What do you want that you don’t have?
Where will you learn how to get it?
If you are like most people, you only want to consider information that’s narrowly focused on […]
Topics: writing, business books, online marketing, publicity, speaking, interviews, promotion
Fame! In the best of cases, a misunderstanding.
–Albert Camus
Like most first-time authors, I spent a lot of time promoting my first book. I did everything that anyone recommended . . . and what I had seen others do.
In the process, some of the ideas seemed far-fetched, […]
Topics: marketing in a recession, small business marketing, copywriting
One of the biggest mistakes I see business owners making is they stop marketing in a recession.
Yup, when times get tough and you have to work a little harder to get the customers and clients coming in… and what do they do? They stop the very engine […]