Editorial 2

Topics: internet marketing, social marketing, copywriting, attracting clients
Mid-life career changeSocial marketing participants create dozens — perhaps hundreds — of messages every day. They rarely think of their postings and messages as copywriting. After all, these arenas are supposed to be, well, social. So we tend to relax and forget everything we learned about writing copy […]

Topics: copywriting, call to action, attract clients, more clients online, marketing, internet, promotion, copy
Independent professionals often have a lot to tell their marketing coaches about who they are and what they do. With a little prodding from their friendly copywriters, they quickly recognize their features and benefits.
But the toughest website marketing challege for most professionals […]