Topics: professional writing, writing career, freelance writing
Being a professional writer can be one of the best online careers imaginable. The commute is awesome, pay is great, and you get to work for yourself. Once you have a steady stable of paying clients to constantly bring in the barrels of bacon, your writing rhythm can add […]
Topics: article writing, article directory, article directories, directories, articles
Essentially, for the lack of a better definition, the article directory serves as a collection of information, and more importantly links, about problems and solutions, as well as the experiences of the various authors. These links serve as a network, which can not only serve as link […]
Topics: copywriting, lawyer marketing, lawyer websites, attorney websites, marketing for lawyers
As a copywriter, I’ve worked with a few lawyers who want to develop web sites. I’m always impressed with these lawyers. They defy the stereotypes. They genuinely care about their clients and they’re passionate advocates for truth and justice. Yet their web site marketing sends […]
Topics: copywriting, attract clients, internet marketing, service business, marketing, internet, web site
Online business owners are always challenged to create compelling content for their web sites, blogs and articles. For effective copywriting, you can get inspiration from your passions outside your business. As an avid fan of basketball, I believe we can learn a great deal […]
Topics: writing, writing for the web, writing web copy, tips for writing
Yes it’s true, the World Wide Web has been the great equalizer, affording equal voice to anyone with a phone jack, allowing them to toss their thought to the majority of the world, but it has also rendered it immeasurably more difficult for the […]
Topics: copywriting, online marketing, entrepreneurship, service business, website marketing, conversion
Marketing consultants and web designers often create checklists of items to include on your website. You hear about the need to have a headline, compelling opening paragraph, bullets and a lot more. You realize you need an “about” page and a page that describes your ideal […]
Topics: copywriting, attract clients, market research, service business, marketing, online, web site
Your online marketing strategy begins with copywriting, i.e., your content and promotional material. Often business owners think copywriting just means “adding a few tweaks” or “jazzing up the content a little.” But in fact, copywriting begins by researching your target market.
Typically you will begin […]
Topics: copywriting, affiliate marketng, online business, joint venture, increase traffic
Joint ventures are a very good way to increase your opt-in list, gain visibility and attract new clients. A joint venture takes place when any two people come together to create a class, product or promotion for their mutual benefit.
For example, you have an information product […]
Topics: writing a book, write a book, author
Several years ago, a New York Times study revealed that 80% of all adults want to write a book someday. Small business owners, consultants, coaches, and professional speakers have been bombarded by experts promoting writing a book as a marketing tool.
Naysayers assert that no one reads books any […]
Topics: copywriting services
In the bold, new world of Internet marketing, the advantage goes to those who know how to write. This may come as a shock to those trained to believe that you need a marketing degree and/or years of experience in sales in order to identify and capture a target market. Of course, […]