Classified Advertising: How To Properly Format Your Ads For More Traffic And Sales
Topics: classified advertising, classified ads, free classified advertising, free classified ads
Although formatting your ads correctly for submission to classified ad sites really isn’t that difficult, it is an element that can make or break your ad.
Formatting your ad is also about more than just using the right spelling and grammar too. Your ad needs to be visually appealing, as well as easy to read.
The first thing you need to do before submitting your ad to any classified ad site is to read the guidelines for the site. What makes online classified advertising different from offline classified advertising is that you may use HTML to format your ad.
Before formatting your ad, you want to know whether or not HTML is allowed. If it is not, then don’t use it because it can cause your ad to get rejected.
If the site does allow HTML, find out specifically what codes you may use. Some codes are not allowed.
When formatting your text, avoid using any other color but black text on a white background. There is nothing wrong using a little color to bring attention to your ads, but if you use a bright color, like red, all the way through your ad, visitors will click away long before they ever finish reading your ad.
The reason is reading on a computer screen is far different than reading on paper. It is harder to read on a computer screen than it is paper, and readers read about 25 percent slower. You don’t want to make it any harder than necessary for your readers to be able to read your ads.
Remember, it’s not about you. Your visitors don’t really care if you sell them anything or not. What they do care about is whether or not you solve their problems.
When formatting your ads, keep these things in mind:
1. Write them in text and then format them. Don’t use hard line breaks. Allow your text to wrap naturally so the ad is easy to read.
2. Check your spelling and grammar. It doesn’t have to read like an English paper, but it does need to be clear.
3. Look at your overall design. Is your message crisp, clear, clean and easy to read? Think about your readers. You want to make it as easy as possible for them to read your ads.
The “look” of your ad is a sign of your professionalism. If you want to connect with your visitors and get them to read your ad, write an ad that is easy to read and gives them a reason to take the action you want them to take.
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