Copywriting Tips: Understanding Copywriting Gets You The Edge Everytime!
Topics: copywriting tips, writing copy online, sales letter writing
Many companies make the common mistake of thinking that copywriting is as easy as whipping up a green salad for dinner. It’s not. This should be the first tip to learning copywriting, followed by intensive preparation of an article, sales letter or email campaign advertisement. Even with an outstanding product or service, companies today now know they should get an excellent staff that is skilled in writing copy online and sales letter writing. This is because a proficient copywriter for the company means an increase in sales and a loyal following.
As for copywriters, both experienced and newbies, there is a good chance to improve your skill by understanding these copywriting tips.
First, USE the product or service. Or let someone within your circle if you’re not into it. Then ask for feedback about the product or the service tried. When you’ve tried it, you’re in the position to speak with integrity, and more so, you understand the benefits and lack of a particular product or service. There is no exchange for knowing things first-hand.
Second, KNOW your market well. Classifying your target market by age, gender, marital status, income and location helps greatly in preparation for writing copy online. When you’ve done a detailed description of a target market, sales letter writing will come with ease as it’s going to be like conversing with a person you know well.
Third, KNOW the competition. While others would directly contact competitors and pose as a client, there’s an equally good mode of knowing how your competitors do with marketing and customer service. It’s all about KNOWING them more, like reading their ezines and websites, understanding their strategies and picking out their best moves. Most of all, think like your competitors and get their mind-set, and move several steps ahead.
Fourth, always feature your FAQs. This is not only one of the basic among copywriting tips, it’s more about anticipating what your customer needs. So prepare the FAQs well, and the answers even better. When in that stage of sales letter writing, always think as a customer, not as a vendor. Write questions you’d ask about a product or service, and present the answers that are really satisfying.
Fifth, SELL the benefits. As people are easily swayed by emotions, writing copy online should treat this fact as the bull’s eye. Make your sales letter writing a very short novel of benefits and how the products or services can make their life easier and better. Most likely, this will elicit emotional response and hence, a product or service is purchased. After all, who doesn’t want their life better?
Sixth, feature powerful HUMAN INTEREST and feedback. A compelling story about someone’s success is a strong magnet. It gives inspiration and the hope that it could happen to them, as it happened to someone else. Feature hard-hitting anecdotes of how the product or service has impacted a major change in someone’s life, and follow this with testimonials from satisfied customers. Focusing on these two complementing angles contribute to effective sales letter writing.
Ruth Sias is a former Commercial Escrow officer, turned Entrepreneur from Sacramento, CA.
Ruth has taken her 23 years as a business professional, combined with her strong people skills to create wealth for her and others.
To learn more about Ruth Sias go here: www.MarketingByRuth.com
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