How To Plan Your Sales Letter Theme
Topics: sales lettter
Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your sales letter theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple sales letters, each which is optimized around a different phrase.
If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your sales letter theme will again entail tuning a number of different pages to fit the keywords you are purchasing.
This is actually where most people fail when they create a sales letter: they don’t tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one sales letter and send all traffic to it. This is a big mistake.
Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about legos and toy blocks, so you group it under the loose heading of toys, a visitor who is looking specifically for information about either legos or toy blocks will click off your page if they don’t see the direct connection to the exact topic for which they were searching.
Instead, you will want to setup a page centered around legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.
Going one step further, in addition to planning your sales letter theme, if you are creating a sales letter for a newsletter, you may also want to segment your list, so you can send information specifically about legos to those who request it and information about blocks to those who request it.
Finally, another effective method employed in this landing page is the auto-updating time stamp. When a visitor sees the time stamp, they feel that the product or service was released or updated that exact day or at least that someone is maintaining it on a daily basis.
Another powerful element that makes this landing page successful are the repeated psychological triggers. “Smoking HOT products,” “insane profits,” “instant access” all of these phrases create urgency, increase perceived value, and induce action.
And there you have it: being successful with landing pages really is a repetitive process. If you follow the tips outlined and use good examples, you should have no problem constantly increasing your conversion rates.
Michael Wright is a software developer and internet entrepreneur owning a network of domains and websites. For specialized information on sales letter creation, visit his website at CopywritingWealthSystem.com
Previous Articles Highlighter:
Affiliate Marketing - Create Passive Income With Affiliate Products And Services (1)
Let me give you an example of what I mean. When I started writing articles I signed up for several different programs that helped me to learn the basics of article marketing and internet marketing.
The Sales Letter Call To Action, Why It's Necessary (2)
What made you apply for a subscription in a women's health magazine even if you are male? But simply hearing or reading the word "buy now" is not enough to convince someone to purchase anything, especially one who is skeptical or undecided.
Keep Your Sales Letters Simple (3)
Starting from the headlines, words that you need to use should be plain and easily understood by majority of your readers. Even if you are selling a product to graduate school students, you do not have to use words that are complicated and have several connotations.
Sales Letter Subhead And Prehead (4)
When it comes to sales letter subhead and prehead, experts believe that a more personal tone is more effective than a very formal approach. The readers of today want to feel that there is a closer, more personal bond between them and the marketer or writer of the sales letter.
Copywriting Tip: How To Infuriate Your Readers, Easily And Effortlessly (5)
And now I invite you to find out more by visiting www.copywritingcat.com. Download my free report, 7 Copywriting Secrets to Jump Start Your Sales. From Cathy Goodwin, The Website Makeover Pro.
The Rules Of SEO And Content (6)
As time went on, seo and seo web design became more sophisticated and the rules for web content management became more stringent. To that end, a set of ethical seo rules has emerged and become the benchmark for which all good content is measured.
Why Small And Medium Sized Businesses Should (7)
It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including control how and how often your company is being portrayed in public follow-up any PR-activities you might have launched examine how your competitor’s media-image looks like discover new trends in your specific profession and analyse market developments.
A PR Surprise For Managers (8)
Truth is, your PR budget can deliver results far beyond such limited publicity placements. For example by embracing the kind of PR plan that persuades those important outside audiences to your way of thinking, and moving them to take actions that help your department, division or subsidiary succeed.
What To Ask Before You Hire Security Services For Your Buisness (9)
The second reason is to provide a safe place for your employees and customers. This can give you added business just from word of mouth that you really do care about how safe your property is, that’s a good thing to have in today’s society!So next time you think about hiring security for your business, take some time and forget about going the cheapest way, check on the best service for the money you plan to spend.
Trading For A Living Part 1 (10)
you’re busily calculating how much cash you could make if all your trades went like that last one - you’re almost ready to write your notice letter there and then!The Bad NewsTime for a reality check.
Taking The Guesswork Out Of Finding A Good Auto Technician By ARA Content (11)
Much of the guesswork has been eliminated, thanks to the national program conducted by the non-profit National Institute for Automotive Service Excellence (ASE).ASE tests and certifies automotive professionals in all major technical areas of repair and service.
Why “Good Enough” Isnt (12)
People need to take pride in their work, and companies need to strive for excellence. Companies do have limited resources, to be sure. Still, that should not stop them from seeking to delight their customers, or from producing work that they can brag about.
Closing The Deal By Kevin Schappell (13)
Now is the perfect time to mention to the dealer that you are looking to trade in that car you are currently driving. This way they cannot jack up the new car costs and offer you more for your car to make it seem like a better deal.
How To Turn Business Losses Into Cash Flow (14)
It is often below the thresholds where the business has to register for GST or VAT, so that the business owner may be tempted to not register for GST or VAT, thereby saving on administration (in filing the returns) or accounting costs.If the business owner contacts their local taxation authority, they will be correctly advised of the income thresholds for registration and the decision will be left to them to make.
What Is Optimum Performance (15)
It causes people to ponder issues like: Have you ever thought about how much better you could be doing in your business? How about your career? What about your relationship with someone you love?
Negotiating Rates With Your Credit Card Company (16)
If that is not possible, be nice to her and try again she may have some leeway. If you like your present company, you can even try negotiating interest rates, annual and even those yucky late fees.
How To Walk The Floor And Talk To Customers (17)
The appearance of your building and it’s surrounds is at the front line of your organisation’s public image – as Ray Kroc was well aware. John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries.
Become A Customer EnthusiasmGuru (18)
Who are your best customers and why? What similarities do they share? What are their core needs and how do you solve them? This step is important because every other task relates to your vision of these top customers.
Yesterday’s Project Manager Is Today’s Project Engineer (19)
Younger engineers do the bulk of work and when it comes to the face value with clients and the company's brass, they are getting almost nothing. Could this be the reason why there is a higher turnaround in the companies with larger percentage of younger engineers.Ramakrishna Pochiraju is registered professional engineer.
What You Must Know When Marketing Your Business (20)
What to do about it? How attractive is your product or service to the consumer?HOW DO YOU GET THERE? Target market Staff involvement Most effective strategies for marketing and selling your services/product What is your plan of action?
Newer Articles Highlighter:
How To Write Headlines For Sales Letters (1)
Pre-headline is located at the topmost part of the sales letter and is primarily used to lure the reader to the main headline, while the sub-headline usually contains the punch line or makes use of what copywriters call the attention device, which draws the attention of readers to the body of the letter.
The Honeymoon Is Over Once You Gain A Publisher For Your Business Book (2)
Other than that, we were all done. And, by the way, we had insisted that the book come out on a fast schedule, which meant that we had little time to respond; that part was our fault.
Thinking Of A Freelance Writing Career? (3)
Topics: copywriting, freelance writing, freelancing business An online freelance writing career is a dream for many people these days. They assimilate the dream of working from home with time freedom giving them a lifestyle they have always dreamed off.
7 Self Publishing Mistakes That Block The Success Of A Self Publshed Author (4)
Topics: How to publish your book, self publishing mistakes, self published author And now I would like to offer you free access to my FREE Self Publishing eKit on book writing, publishing and marketing tips.
Surge Up In Search Engine Rankings Using The Author Resource Box Wisely (5)
This gives your reader multiple avenues into your site, exposes them to different pages that might be of interest to them and gives you one more exposure to your reader.
Article Marketing Essentials- How To Optimize An Article For Maximum Effectiveness (6)
For example, a title that reads: Article Marketing: 3 Things Strategies for Achieving More Visibility Vs. 3 Things Strategies for Achieving More Visibility with Article Marketing Using keywords in the title is important because the title often becomes the title tag and/or the URL of the web page.
Setting Up Your Own Website (7)
There are different kinds of directories that you can choose from. Just make sure that you place you website on the correct category. So if you have the love and romance website, put it under love categories, romance categories, relationship categories and so on and so forth.
What's Important When You Look For Quality Reservation Books (8)
You can track the number of identifications that were checked and the number of cabs that were called on any given night. Depending upon the type of establishment you have, you might want to consider getting a customized reservation book.
Get Your 2009 Reservation Book Now! (9)
So if you are in the market for a reservation books for your restaurant, bar, or hotel. The people at reservation book can assist you. You can see all their books at www.reservationbooks.com
Where To Find Personalized Reservation Books? (10)
However reservations are now needed for an increasing number of occasions, and the information needed for these reservations will vary. So a standard reservation book will not be appropriate for all businesses though you can use a standardized reservation book for many occasions and services if so desired.
Internet Marketing: Copywriting For A Client-Attracting "About" Page (11)
For example: "Watching my colleagues struggle to balance work and family motivated me to start my program." (3) Display your educational credentials, honors and awards. Prospective clients will resonate to your school and they will be impressed by your honors and news mentions.
Binders For Your Reservation Books (12)
Appearances are very important in any business, but especially so in service industries. Keeping your reservation book in a protective binder will improve your customers' impression of your business and add to your professional image.
7 Profitable Things You Get To Do When You Write Your Book (13)
Still not convinced you get to do profitable things when you write your book? Here are some ways to gain profitable leverage when you write your book: 1. Write your book and grow your assets.
Trash Your Newspaper! Real News Will Be Online (14)
But by the time you retire, that may not be possible. Newspapers and the Internet The Internet has caused a change in the Newspaper industry. No longer do people feel the need to pay for a newspaper when they can sign online and read the news for free.
How To Write A Book That Pulls Readers In Like A Magnet (15)
Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your readers. 2. Write a book that's easy to read.
Whatever Your Business, Printing Deserves Some Attention (16)
With this in mind it is important to use colour appropriately. Red is eye-catching but can also mean danger, if your business supplies extreme sports gear that might be appropriate but if you sell light bulbs it might not.
SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure (17)
In an age where search engines rule, the rules of marketing have changed. Search engines don't offer visibility in the natural search engine rankings to companies who are the most promotional.
7 Special Holiday Gifts For Writers (18)
Don't let the writer in your life think you don't appreciate him. Choose one of the gifts above and touch their soul. I'm almost sure they will gush all over you with thanks.
SEO Copywriting Essentials - Calculating Keyword Density (19)
However, oftentimes when the two-letter word is at the end of the keyword phrase, you may have to take a different approach. If our keyword is "California DJ" we could simply remove the term "DJ" from the keyword box, but then Live Keyword Analysis will calculate the ratio of all of the instances of the term "California." In this case, I do a 'find and replace' in Word and replace all of the terms "DJ" with some 3-letter word such as "DJX." Then I copy and paste the body of the article into Live Keyword Analysis and enter "California DJX" into the keyword box.
Article Marketing - Five Top Tips For Successful Article Marketing (20)
Quantity is all-important. To succeed in the article marketing game it's important to submit a high volume of articles - the more you write the more inbound links you will gain to your website.