How To Use Bullets To Punch Up Your Article
Topics: articlewriting, howtowritearticles, articlemarketingstrategy, writingarticles
In case you’re not sure what I’m talking about, here’s how I define a bullet:
“Bullets are headlines within your article followed by strong supporting sentence aimed to entice your prospect to continue reading.”
Bullets help you create momentum in your article. And since most people scan instead of read - bullets can help you quickly drive home the points you want your prospect to remember.
Find ways to add impressive facts, studies and figures to your bullets…
Five Ways to give Your Bullets a Powerful Punch
#1: Be specific! Find ways to add impressive facts, studies and figures to your bullets…
o For permanent weight loss - find out how to turn OFF your fat genes! Brand new research from the Human Genome Project identifies 6 fat switches! One of them shows you how to eat more to weigh less!
o Women slashes their risk of developing cataracts by 77%! Tufts University reveals simple and effective remedy you can start using today!
o Could your depression be an early warning sign for diabetes? New research printed in the journal, Diabetes Care says YES! See why on page xx!
#2: Challenge the norm! Think outside the box to give your readers a new twist on common knowledge.
o LOOK AND FEEL BETTER IN NO TIME WITHOUT DOING SIT-UPS! Want to get rid of your “spare tire” and “love handles? New discovery gives you an easier way to stronger abs and a flatter tummy.
o FATTY foods your eyes will love! Go ahead and splurge - you deserve it!
o The surprisingly simple breakthrough that’s changing the way surgeons operate! No scalpel… no incisions… and no anesthesia! Patients can usually go home within 24 hours and get back to normal activities. This is a MEGA-breakthrough YOU MUST KNOW about!
#3: Create a paradox: This creates fascination and intrigue…
o When salt substitutes are BAD for you. Important news especially if you’re on high blood pressure medicines!
o The asthma medicine that makes it hard to breathe. Is it in your inhaler?
o When high cholesterol is actually GOOD for your heart. Breakthrough news - especially for women!
#4: Give a reason why! Justify your claim - it makes powerful copy:
o Why angry people SHOULD take aspirin. Landmark study reveals surprising link between emotions and heart attack.
o The little-known reason adults over 65 STOP taking cholesterol-lowering drugs. A breakthrough study shows 75% of heart patients are in serious danger.
o 4 out of 5 doctors cannot accurately diagnose symptoms of a mini-stroke. Here’s what you need to know to save your own life!
#5: Reveal a new, offbeat and even strange way to use a traditional remedy…
o Mosquito bite? Quick - grab the… deodorant?!? Reduces swelling and itching when you follow the directions in your FREE report!
o Boost your memory - in just minutes - with lemons? New study proves this tasty remedy fights forgetfulness - and helps you remember where you left your car keys!
o How to prevent a heart attack - with water! Cut risk of a fatal heart attack by 51%!
Using bullets in your articles will help your readers to stay interested. Each bullet gives readers a brief description regarding your thoughts. Therefore, don’t add too many sentences. One thought per bullet
Understand the importance of bullets in your articles? Good, then it is time to start practicing. Bullet writing is a genuine art - and you can master it!
Tamra Trowbridge coaches fellow network marketers how to attract pre-qualified prospects utilizing article marketing. Find out how you can write effective articles that will attract attention and other related topics on my blog: www.prospectattractionmarketing.com.
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