Increase Sales With An Easy-To-Navigate Web Site
Topics: web navigation, increase Internet sales, copy doodles, copydoodles, handwritten doodles, doodles
Can your visitors find what they are looking for on your web site with one or two clicks? Easy navigation is essential to keep visitors at your site and turn them into buyers. Follow these 13 steps to make your web pages easy to navigate and compel prospective buyers to explore your web site.
1. Provide plenty of links on your web site’s home page, giving an overview of your web site’s content and providing choices for your visitors.
2. Put clear navigation options at the top or left of your web pages, so visitors see them right away. Users may not scroll through lengthy pages. In addition, add a “Go Back to Top” button at the end of long pages.
3. Provide navigation links to your home page, main sections, order page, contact page, and product pages on every page. Potential buyers may not read your pages in the sequence you would like them to.
4. Make navigation simple and consistent throughout your web site. Keep the style and location of your navigation buttons and links the same on every page.
5. Use simple terms for your navigation buttons and links that your visitors will recognize such as “home,” “order,” and “contact.”
6. Use standard underlined hyperlinks for instant recognition. The standard color for non-visited links is blue. Use a different link color for visited links.
7. Include a sitemap (table of contents) if your site has more than 20 pages. Creating a sitemap may also improve your search engine ranking.
8. Put your URL and email address on every page.
9. Turn links into benefit-oriented headlines and include action verbs to motivate potential buyers to click on your links. For example, “Want to get your hands on these powerful copy enhancers? Enter your email address here and receive free Copy Doodles that are guaranteed to enhance your sales letters and boost response.
10. Describe your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off).
11. Avoid “entry” pages (home pages with animation) visitors have to click on to enter the site because they don’t indicate what your site is about.
12. Avoid frames, drop-down menus, and pop-up windows. They may confuse visitors.
13. Make sure all links work.
Make it easy and logical for prospective buyers to get to the information they’re looking for. Apply these steps now and watch your sales increase!
Boost response of your sales letters - add hand-drawn notes, doodles and expressions. Visit www.profitablewebstrategies.com
Previous Articles Highlighter:
5 Irresistible Reasons To Write A Short Book First (1)
He said he didn't hesitate buying a short book of 70 pages at $19.97 to help him learn the ropes of tele-seminars. 3. Write a short book to make it readable.
Ensuring Your Article Submission Strategy Evolves (2)
Before internet marketing via article submission had become as popular as it is today, the chances of your article being published as is and thereby receiving a huge amount of traffic was practically guaranteed, as there was less competition and not as many quality articles being submitted.
3 Ways To Keep MS Word From Killing Your SEO Strategy (3)
The "Indents and Spacing" tab should be set to single spacing with 0 spacing before and after lines. 3. The "Line and Page Breaks" tab should have nothing checked other than "window/orphan control" Pasting Content into Your Website Software from Word When pasting content into your website software such as Wordpress, Joomla, or other type of website software with a WYSIWYG (What You See Is What You Get) editor, it's important to paste the content into the HTML tab - NOT the visual editor.
5 Ways To Brain Storm Non-Fiction Book Title Ideas For Your Book (4)
Many successful books are based on concepts or memes. For example, "A Happy Pocket Full of Money" by David Cameron tells a story of happiness and money. From the title you know this book is going to be about getting more money in your pocket.
Article Submissions - Learn Some Tips On Getting Your Article Submitted To The World (5)
There is nothing worse than an article with typos and grammatical errors. Good articles have been rejected because of simple errors that could have been avoided. Use spell checker or a second pair of eyes to be sure the article is ready to go to a submission site.
Copywriting Tip: Do Your Client A Favor And Ask For The Order (6)
But the toughest website marketing challege for most professionals comes when they have to come up with an answer to the question, "What do you want your website visitors to do?
Marketing In A Recession: Why You Won't Survive If You Stop! (7)
Jon McCulloch is the hottest marketing sensation in the UK and Ireland and is now taking the US by storm. Get the latest cutting-edge marketing strategies and tips from Europe's leading direct marketer here: www.small-business-marketing-tips.com.
Article Marketing - Five Top Tips For Successful Article Marketing (8)
4. The importance of search engine optimization Before you even begin writing articles, you need to do some research in order to find out what words and phrases your target market use when they look for information on search engines.
SEO Copywriting Essentials - Calculating Keyword Density (9)
But this can be really annoying when one part of your keyword phrase is a two-letter word. For example, if your keyword phrase is "homes in California" and you enter this into live keyword analysis, you'll get a ratio of 0%.
7 Special Holiday Gifts For Writers (10)
Using cell phone technology one can download the books straight from the Amazon Kindle store after purchase. The books are cheaper and in a few minutes you're reading your favorite business book or novel.
SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure (11)
Oftentimes, they choose to write articles about themselves rather than articles that are genuinely useful to the target audience. In an age where search engines rule, the rules of marketing have changed.
Whatever Your Business, Printing Deserves Some Attention (12)
With this in mind it is important to use colour appropriately. Red is eye-catching but can also mean danger, if your business supplies extreme sports gear that might be appropriate but if you sell light bulbs it might not.
How To Write A Book That Pulls Readers In Like A Magnet (13)
Your professional format will include a strong heading (question) your reader needs answered and the answer. This professional formula presents the problem and solution quickly without a lot of words.
Trash Your Newspaper! Real News Will Be Online (14)
Because the Internet is such a vast community, you can find an independent newspaper that you know you can trust, in order to find the real news without any journalistic spin.
7 Profitable Things You Get To Do When You Write Your Book (15)
Write your book and position yourself as an expert. As an author of a book, you can become the go to guy or gal in your field. Pull potential book readers in with free articles and tips to help them.
Binders For Your Reservation Books (16)
This serves to formalize and unify your reservation books, and help your staff to have pride in the company they work with. You can also chose the types and number of rings you want in your binder, whether it is a two or three ring binder or has small or large rings.
Internet Marketing: Copywriting For A Client-Attracting "About" Page (17)
(2) Show that you truly empathize with your clients. That is, create a more sophisticated version of, "We feel your pain." Share stories of how you struggled (but you have to write carefully -- too much pain will scare away clients).
Where To Find Personalized Reservation Books? (18)
You will need to determine what is vital and what is not if you need to stay within a budget. But no matter what you needs and budget you will be able to find what you need with a little research.
Get Your 2009 Reservation Book Now! (19)
I like using the books with refill pages because it allows you to keep a book for more than a year and it is much more economical to buy refill pages than it is to buy a brand new book each year.
What's Important When You Look For Quality Reservation Books (20)
If you want to track your bar organization, there is a book that allows you to keep records of your AM and PM bar staff. You can track the number of identifications that were checked and the number of cabs that were called on any given night.
Newer Articles Highlighter:
How To Use Effective Communication Skills To Get What You Want (1)
Wouldn't it be great to have others 'hear' you? How awesome to be able to have access to another's 'map of the world' and really understand how they perceive reality.
Is Your Article A Winner Or Not (2)
Keep all marketing activities for your resource box, as well as your website. Your article must address a fill a need for the reader and your showroom, being your website, can do the selling and conversion of visitor to customer.
Learn The German Language (3)
German is one of the leading languages nowadays and there are a lot of reasons why you should learn it. Most of the people are doing business with german companies or they want to go on vacation in good old germany.
Mastering The Art Of Article Writing (4)
I hire and fire writers all day long. My rule of thumb is this: if it takes me longer than 5 minutes to edit a piece, I kick it back to the writer or fix it myself and don't use that writer again.
Article Submission And Related Services (5)
The benefit of article submission to multiple directories is a form of marketing for professional link builders, which provides exposure to the products and services that they are promoting, via a process of exposure known as back linking.
To Attract A Larger Audience And Sell More Books, Consider Becoming An Online Book Reviewer (6)
We were excited. I kept waiting for the deluge of negative reviews, but hardly any appeared. A key lesson was that online book sellers provide a better place to communicate with prospective customers than the bulk of what we had been encouraged to do.
The Article Directory Explained (7)
If you structure and compile your article in the correct and desired format, according to the rules of that article directory, then you have got your foot in the door, so to speak, with that reader.
The Role Of A Proper Press Release In Your SEO Services (8)
Topics: seo, seo services, press release, press release writing Press release writing is the spontaneous way of getting media attention and increasing the curiosity of your website audience. The SEO services also advocate press release writing as it can get instant visitors.
Take Time To Submit An Article (9)
Remember that even though the reader is seeking the information from your article, you must try to capture their attention in the first few sentences, as there are many articles in contention for the readers time and money.
How To Use Ebooks To Start A Viral Marketing Campaign (10)
If you're not selling your own products, then you want to offer affiliate products that solve the problem. Format your ebook in PDF. PDF, or portable document format, is a format that is universal to all computers, and anyone will be able to read your ebook.
Writing An Article Aligned With Your Passion (11)
Although some might think that article writing is only done by degreed or well qualified individuals. This is not the case, and you are entitled to, and more than likely welcome to add some fresh content regarding your experiences relating to your passions.
Get The Results You Desire With Effective Communication (12)
Words vary considerably with regards to their value for communication as they differ in their level of abstraction. The greater the level of abstraction, the less meaning they have.
Ignore The Experts . . . If You Want To Make Foolish Business Mistakes (13)
However, that's not how I felt. I had all these important ideas I wanted to write about. I began shopping my proposal around to other business book publishers.
The Power Of Writing Articles (14)
There are also a lot of article directories where you can post your articles. If you are asking why you need to invest time and money marketing online, the answer is simple.
Tips To Guarantee Effective Communication (15)
The fact is, the communication was more than likely the trigger to these adverse results without purposeful intention. It is therefore important the other person understands what we want them to understand, and that they understand the intended meaning that is being transferred.
How To Increase Sales, Subscriptions, And Traffic With Action Words (16)
Please keep the copyright notice intact. A "Call to Action" is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your Web profits.
Ignore What People Care About . . . If You Want To Hear The Sounds Of Silence (17)
Topics: 400 year project, breakthroughs, business, entrepreneurs, leading, management, irresistible forces The most important thing in communication is to hear what isn't being said. --Peter F. Drucker What do you want that you don't have?
5 Keys To Effective Content Writing (18)
They are visiting because they have a problem to solve or a challenge to overcome, so make sure that your content delivers a solution. Remember that great content is not content that you find compelling, but content that your visitors find compelling.
How To Use Twitter To Build Business Relationships (19)
If you follow a lot of people but nobody follows you, you will raise a flag. But if you have thousands of followers and only a few follows, you need to have important content that others will enjoy.
Increase Your Traffic By Writing Articles (20)
As with most things on the internet if a gap appears it's very quickly filled and so we have the wonderful world of free articles. The deal is that in exchange for allowing the authors content to be published for free, the author of the article is allowed to place a link or advert at the bottom of the article without any charge.
Permalink to Increase Sales With An Easy-To-Navigate Web Site