Making An Old Article New
Topics: writing, article writing, repurposing articles
All professional writers must occasionally face the tyranny of the blank screen. Sitting there with nothing on your mind and nothing on the page - minutes melt for over an hour and with little hope of things turning toward a different direction. Your fingers are ready to write, but inspiration is giving you the cold shoulder.
What do you do?
Perhaps you are looking writers block right between the eyes, or maybe you are just facing the evils of boredom. Either way it is quite clearly time to abandon the empty screen and start driving your engine toward something that is more likely to work.
Effective writers should have a folder of active files of already finished work that has been previously published, along with various half finished works and near complete drafts. A well balanced portfolio should be added to with regularity, and so across the many months from the calendar of a writer, files will get tucked into every nook and cranny of the hard drive.
Open that file, search for something that will whisper sweet nothings to your muse, and then get going with the difficult task of putting pen to paper, or at least rearranging the bulk of the text that was already there.
After a few minutes of browsing, chances are good that you will find an old title that will cause you to spread a new smile. Do you remember the original work? Who was the audience you originally wrote it for? Would they like to see it again or do you have a new home where you can place your repurposed article? Could the old writing be made new with a little retouching, rewriting, or reinvigoration?
Of course you are not the same person today you were when you first wrote the piece. Celebrate that simple fact with an even simpler rewrite.Take who you were, blend it with who you are, and blaze through a quick re-imagining of your work that could never have existed before that moment.
The portfolio of a writer is a virtual treasure chest of previously articulated ideas. Whether the piece of writing will be presented to the same audience who read it before or a different audience entirely, the simple virtue of a new perspective will render it instantly worthy of a repeat.
How many times have you revisited a favorite book or movie, only to love it every bit as much. Can you imagine if the author or director had returned to the material taking into account their new experience?
In no way am I suggesting we tamper with the classics, but every online writer knows that their web copy is largely disposable.
Copywriters and blog authors are used to publishing their words one day only to see them fade the next, all but disappearing within the space of a week. Revisiting something old can be a wonderful thing, not only for the readers, but for you as the original author as well.
Writing does not have to be about the constant search for new ideas and new ways of saying things.
Writing is an art, and like the best art it imitates life. Sometimes the best things in life are found by taking the time to reflect, remember, and revisit days gone by.
ghostwriterdad.com Sean Platt is a ghostwriter and blog writer. Visit him at GhostWriterDad.com and order your custom blog post, web copy or press release today!
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