SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure
Topics: article marketing, seo copywriting
Articles written for article marketing purposes are meant to be informative and useful. Articles that are overly or blatantly self-promotional will almost always be rejected. People reading articles want to learn something useful, not a marketing pitch.
One concern I hear from clients regularly is “why should I publish articles that don’t promote ME specifically?” That’s a logical question. It may seem counterproductive to expend energy writing generalized articles that aren’t outright selling your product.
How Article Marketing Benefits You And Your Business
There are many benefits of an article written solely for marketing purposes:
- Backlinks to your site in the “about the author” from every site that republishes the article
- Helps to establish you as an authority on the topic
- A well-written article on a general topic can “sell” the reader on need for the product. Once a need for the product has been established, your is right in the footer to provide the solution
Choosing Topics For Article Marketing Articles
One of the most common mistakes I see companies make when writing articles for article marketing is their choice of topic. Oftentimes, they choose to write articles about themselves rather than articles that are genuinely useful to the target audience.
In an age where search engines rule, the rules of marketing have changed. Search engines don’t offer visibility in the natural search engine rankings to companies who are the most promotional. They provide greater visibility to those who are most useful to the population of search engine users.
Your article topic should be useful and informative to a general audience - and not outwardly promote your company or services.
Article topics can be:
- How To…
- 3 Ways To…
- Comparisons of 3 or more different products/solutions
- 3 Things to Consider Before…
- 4 Reasons Why…
- A Unique Solution for…
- A Guide to…
- X vs. Y: Which is Right for You?
Just because a topic is not outwardly promotional does not mean that is does not create a need for your product or service! A great article topic is one that builds up a need for the type of product or service that the client provides - without specifically mentioning the client in body of the article.
For example, I read a great article the other day about how to design an effective trade show display. Realizing that I did not have the skills nor the desire to learn the skills necessary to build a professional trade show display, I followed the link at the bottom to visit the author’s website.
How to articles work great for this reason - especially for service businesses. Many web surfers think that they can do something themselves so search for a “how to” solution. However, after discovering how complicated or involved the process can be, they may decide just to hire a professional. And hey - there’s a link to an expert right at the bottom of the article!
Writing The Title
Once you have chosen a topic for the article, it is important to write a title that is equally as effective. The title should contain the keywords you are targeting in your overall marketing campaign whenever possible. Article titles often become the title tag or URL of the web page. This means that search engines are going to use them to determine the topic of the content and how to rank the page.
The title tag also often appears on a search engine’s results page as the dark blue title of the page. This will essentially be what readers use to decide if they are going to click through and read your entire article or not. That is why it is important in article marketing to write titles that are compelling and attractive to readers as well as containing keywords.
Writing an article that is objective, informative and contains a captivating title will ensure that it’s accepted by both distribution sites and readers alike. Article marketing as part of an overall link building campaign can be extremely effective — when done correctly!
Christine O’Kelly is co-owner of SEO Content Solutions (seocontentsolutions.com) a leading SEO copywriting firm. The company provides SEO press releases, articles, blog content and web content to resellers and end users alike (seocontentsolutions.com)
Previous Articles Highlighter:
Whatever Your Business, Printing Deserves Some Attention (1)
During periods of success and growth there is an opportunity to fix things that are not working and to improve things that are without it looking and feeling like a panic measure or knee jerk reaction.
How To Write A Book That Pulls Readers In Like A Magnet (2)
In all fields but especially business, people are looking for practical information and knowledge. So, whenever you're ready here's 7 proven ways to write profit into your first business book: 1.
Trash Your Newspaper! Real News Will Be Online (3)
When that day comes, you will not want to turn on your television and watch the 24-hour cable news network's - stations designed to scare you into watching them more.
7 Profitable Things You Get To Do When You Write Your Book (4)
Write your book and start speaking for a fee. Travel the world speaking about your book's topic. Does travel excite you? For some, it excites them to go to new cities or to a country they've never been before.
Binders For Your Reservation Books (5)
Binders are available in a variety of materials including board, vinyl, fabric and leather, and could be color coordinated with your corporate colors. It is possible to have your company logo and name printed on the front.
Internet Marketing: Copywriting For A Client-Attracting "About" Page (6)
And now I invite you to find out more by visiting www.makewebsiteprofits.com. Download my free report, 7 secrets of websites that really attract clients. From Cathy Goodwin, The Website Makeover Pro.
Where To Find Personalized Reservation Books? (7)
If you need more information you can include contact information, special requests and more. You can use reservation software to track room usage and create reports that can be used for marketing and sales.
Get Your 2009 Reservation Book Now! (8)
You will be glad in the long run that you are properly prepared. When purchasing your reservation book, make sure it lists all of the holidays. Knowing when the holidays will fall is important for making reservations.
What's Important When You Look For Quality Reservation Books (9)
So if you are in the market for reservation books for your restaurant, bar, or hotel. The people at reservation books can assist you. You can see all their books at www.reservationbooks.com
Setting Up Your Own Website (10)
If you don't have skills in altering and designing websites then don't fret, just hire a web designer or choose a web host that have pre-designed website templates. Tip 2 Make sure that the content of your website are presentable, enjoyable and informative.
Article Marketing Essentials- How To Optimize An Article For Maximum Effectiveness (11)
Search engines know the difference between a keyword that appears on a page of many unrelated terms and one that appears with terms that are related to the topic. Using Keywords In The Title And Summary Use the keyword in the title of the article whenever possible.
Surge Up In Search Engine Rankings Using The Author Resource Box Wisely (12)
Don't neglect that all important author resource box at the bottom of your article. Join Bob Sommers and other Article Marketing professionals at www.RecognizedExpert.com and view hundreds of videos on Internet Marketing for Professionals.
7 Self Publishing Mistakes That Block The Success Of A Self Publshed Author (13)
Topics: How to publish your book, self publishing mistakes, self published author And now I would like to offer you free access to my FREE Self Publishing eKit on book writing, publishing and marketing tips.
Thinking Of A Freelance Writing Career? (14)
The number one priority for running any online or offline business should always be your health to you. Without your health, you will be hard put to work at all and earn an income.
The Honeymoon Is Over Once You Gain A Publisher For Your Business Book (15)
3. Write and rewrite material ahead of whatever schedule you have. 4. Negotiate for the longest possible schedule to prepare the manuscript. 5. Tell your publisher that you would like to have all of the development help and editing that the company would like to provide.
How To Write Headlines For Sales Letters (16)
Once you have considered this, be sure to think of ways that would grab your target market's attention. For example, if you are selling milk for mothers, you won't use words that refer to men or masculinity in your headlines.
How To Plan Your Sales Letter Theme (17)
If, for instance, you have a newsletter about legos and toy blocks, so you group it under the loose heading of toys, a visitor who is looking specifically for information about either legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.
Affiliate Marketing - Create Passive Income With Affiliate Products And Services (18)
Another way to promote affiliate products is in forums. There are tens of thousands of forums on every topic you can imagine. You can add an affiliate link to your signature line, and then look for the forum posts from people who need what you are promoting.
The Sales Letter Call To Action, Why It's Necessary (19)
What made you apply for a subscription in a women's health magazine even if you are male? But simply hearing or reading the word "buy now" is not enough to convince someone to purchase anything, especially one who is skeptical or undecided.
Keep Your Sales Letters Simple (20)
To recap, simple sales letters are effective in converting readers to customers, so keep your sales letters simple, straightforward, and not more wordy than necessary. Michael Wright is a software developer and internet entrepreneur owning a network of domains and websites.
Newer Articles Highlighter:
7 Special Holiday Gifts For Writers (1)
But like any millennium professional person, they struggle to find the time to fit reading in their schedule. Give them the gift of an ebook reader. The Amazon Kindle was listed as one of Oprah's Favorite Things in 2008.
SEO Copywriting Essentials - Calculating Keyword Density (2)
I'll also cover some of the most common mistakes people make with calculating keyword density, as well as some little known SEO copywriting tips help you work in difficult keywords.
Article Marketing - Five Top Tips For Successful Article Marketing (3)
Topics: article marketing, internet marketing, seo, online business, profitable article marketing Article marketing is one of the best ways to build up a successful online business. The advantages of using this excellent internet tool are many, including driving traffic to your site, promoting your product and it will even help with promoting yourself and your online presence.
Marketing In A Recession: Why You Won't Survive If You Stop! (4)
If having no business is your problem, then not marketing and trying to get some coming in cannot in any way make things better. Yes, this is a logical thought process, and, unfortunately, the recession is an emotional subject, because it causes fear, uncertainty and doubt.
Copywriting Tip: Do Your Client A Favor And Ask For The Order (5)
And like everyone else, I said, 'Maybe later.' When I finally go around to signing up, I found I had just missed the deadline. I wish the event promoters had highlighted the deadline and warned me.
Article Submissions - Learn Some Tips On Getting Your Article Submitted To The World (6)
7. Wait for news that the articles have been published and are being viewed. Submit more articles as you have time. It is a good idea to keep making regular submissions.
5 Ways To Brain Storm Non-Fiction Book Title Ideas For Your Book (7)
Many successful books are based on concepts or memes. For example, "A Happy Pocket Full of Money" by David Cameron tells a story of happiness and money. From the title you know this book is going to be about getting more money in your pocket.
3 Ways To Keep MS Word From Killing Your SEO Strategy (8)
Under the "Replace As You Type" heading uncheck: "Straight Quotes" with "Smart Quotes" and "Symbol Characters (--) with symbols" Style Formatting The style formatting toolbar looks innocent enough - but choosing certain settings here can cause hours of additional work over time for the person who is converting your text to the web.
Ensuring Your Article Submission Strategy Evolves (9)
This has made it necessary to review and align your article writing and article submission tasks and strategies. It is of utmost importance that you make your articles stand out of the crowd to achieve the actual purpose of your article writing activities.
5 Irresistible Reasons To Write A Short Book First (10)
Shorten your book to 25-90 pages the first time or divide your large book into a smaller book one and two. Though you shorten it, still fill it with useful information by using the question and answer format for each chapter.
Increase Sales With An Easy-To-Navigate Web Site (11)
Use simple terms for your navigation buttons and links that your visitors will recognize such as "home," "order," and "contact." 6. Use standard underlined hyperlinks for instant recognition. The standard color for non-visited links is blue.
How To Use Effective Communication Skills To Get What You Want (12)
How awesome to be able to have access to another's 'map of the world' and really understand how they perceive reality. And you can have this and more, once you truly understand and develop effective communication skills.
Is Your Article A Winner Or Not (13)
Your article must address a fill a need for the reader and your showroom, being your website, can do the selling and conversion of visitor to customer. Chris Kennelly writes for Talkinmince.com, to find more resources go to www.talkinmince.com
Learn The German Language (14)
Like I said it is a difficult language but a beautiful language too. If you want to learn german language then check out my blog and discover what will help you to learn german right now learnthegermanlanguage.blogspot.com
Mastering The Art Of Article Writing (15)
Before you write the first word, go to the major players in the field and see HOW you must write to be accepted on their sites. Every directory or submissions service has their own set of rules for accepting content for publication.
Article Submission And Related Services (16)
This is the point of you writing the article in the first place, allowing you this chance of being viewed and possibly leading to greater things. As stated earlier, you will be required to familiarize yourself with the rules and regulations specific to your article directory.
To Attract A Larger Audience And Sell More Books, Consider Becoming An Online Book Reviewer (17)
and substantial numbers were encouraged by what they read to buy our book. That felt good! In the process, I learned an unintended lesson: far more people read what you write online than you will ever attract through writing a book alone.
The Article Directory Explained (18)
This reader is a potential customer and you would want him to be capti vated by the article that was submitted to that specific article directory to entice him or her to follow through to your website, where your sales and conversion skills can be utilised upon that interested or potential buyer.
The Role Of A Proper Press Release In Your SEO Services (19)
Other functions of press releases in SEO services are increasing online reputation of your site, gaining free visibility, increasing your influence in online business world, promoting your mission online, etc.
Take Time To Submit An Article (20)
They might be looking for information on traveling to a certain destination, or perhaps they might be looking for some help with a personal home or house related problem. This is where the writer can provide essential and very helpful advice to these people seeking the information, the point is that the writer must submit an article to address or help these concerns.
Permalink to SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure