Some Benefits Of Audience Response Systems
Topics: audience response systems
If you have ever sat in a board meeting or seminar, you know how dull it can be when a speaker drones on and on. Your eyes are so tired you can’t even see the Power Point anymore, and you don’t even care. Audience Response Systems (ARS) were engineered to engage an audience and get feedback as well. Here is more about ARS and some of their benefits.
For most audience response systems, each participant in a presentation is given a wireless keypad device with an LCD display. While the presentation is ongoing, the presenter will periodically ask questions which are generally given in multiple choice format. The participants will choose the answer which best suits their opinion using the wireless keypad; the group results are then tabulated automatically by a software system which can immediately kick out results or store it for later use.
What are some of the benefits of using ARS?
– If you are seeking to get real believable audience opinions, ARS provides anonymity which guarantees more truthful results. Asking for a show of hands in a board meeting can be an awkward exercise as participants wonder whether or not the choice they make will impact their boss’s opinion of them or reflect poorly on them in an intimate group setting. Even written anonymous surveys conducted afterwards run the risk of inaccuracy because, by the time the survey is administered, participants have most likely forgotten the content or the context of the question.
– In any setting, but most particularly in an educational one, using ARS helps to increase both audience attention and retention of content. By becoming active rather than passive participants in a presentation, people naturally have their interest engaged during the whole process: when they know they will be asked for their own opinions, they are more likely to pay attention to what is being presented and have a vested interest in the outcome of the survey questions as well. In short, people like to be a valued part of things and are flattered that their opinion matters to their superiors and will respond in kind.
– From a presenter’s perspective, ARS are great because the software automatically provides the feedback they need either instantly, or more commonly, by storing it in a database. ARS administrators can print out survey results on a printed spreadsheet or submit it to a presenter electronically. It is impractical to collect such data by a show of hands or by tabulating cumbersome paperwork. Answers are more easily analyzed and may be stored for future use and tracked over time.
For more information about how your business or organization can use audience response systems effectively, contact the expert professionals at Pulse Interactive Media (www.pulseim.com) Art Gib is a freelance writer.
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